Job Description
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Our work matters. We help people get the medicine they need to feel better and live well. We do not lose sight of that. It fuels our passion and drives every decision we make.
Job Posting Title VP Marketing - REMOTE
Job Description The Vice President of Marketing is responsible for the development and implementation of a transformational marketing strategy for Prime. This position will influence and oversee strategic Brand, Business to Business and Customer Experience, which include brand strategy, product promotion, sales marketing, and customer insights. The Vice President of Marketing works collaboratively with Prime's executive and senior leadership teams and other internal stakeholders to set strategic marketing and product priorities based on Prime's strategy and client expectations and facilitates execution through effective oversight, prioritization, and resource allocation.
Responsibilities - Translate enterprise growth objectives into tangible marketing plans; develop a brand vision, value proposition and comprehensive marketing strategy that align to Prime's strategic priorities and competitively position Prime for long-term success
- Drive the development and refinement of Prime's customer experience and insights strategy, which includes regular evaluation of competitive and market intelligence, the assessment and intentional design of Prime's interactions with members, clients, and prescribers, and the ongoing measurement of client satisfaction; leverage data to influence, design and deliver clear, helpful customer experiences through all marketing vehicles including the web, print and live services; ensure appropriate dissemination of results to key stakeholders and executive leadership
- Lead transformation in the marketing organization; evaluate the effectiveness of and the appropriate positioning of talent and resources; reconstruct processes to ensure efficient and cost-effective delivery of marketing services; identify dependencies and facilitate the development of collaborative and strategic partnerships between marketing and key internal stakeholders, clients and vendors
- Establish a liaison relationship with product development, sales, line of business leadership and Prime's account management teams to ensure alignment, prioritization and execution of collateral requirements; lead the development and distribution of product and marketing artifacts that are consistent with corporate imaging and brand standards and meet Prime and client objectives; drive the dissemination of materials, templates and training resources to empower sales and account management effectiveness in market
- Leverage industry data, emerging trends, research and analytics to drive the development of innovative, industry-leading marketing strategies and initiatives
- Develop a reporting methodology to illustrate and measure the marketing function's ROI; leverage key performance indicators for staffing determinations, to justify future investment requests, and to support the development of an enterprise marketing budget
- Manage department budget, staffing, performance and development, and consistently demonstrate Prime's leadership expectations during interactions with direct reports, cross functional and external stakeholders
- Other duties as assigned
Education & Experience - 15 years of marketing experience in Business to Consumer and Business to Business with 5 years of experience leading marketing within the healthcare or PBM industry
- 10 years of progressive leadership experience
- Must be eligible to work in the United States without need for work visa or residency sponsorship
Additional Qualifications - Demonstrated experience and success as a collaborative, transformative and motivational leader
- Exceptional communication skills with ability to communicate complex information to a variety of audiences
- Exceptional relationship management and cross-functional team building skills
- Demonstrated ability to distill complex concepts or situations into concise and compelling communications
- Superior working knowledge in the marketing of PBM or other managed healthcare services to national and regional managed care organizations, insurance companies, and other health related entities
- Able to work effectively in uncertain, ambiguous situations; ability to balance compliance, business and other competing goals and risks while still driving programs and initiatives to completion
Preferred Qualifications - MBA or related advanced degree
Physical Demands - Must be able to remain in a stationary position 50% of the time
- Must be able to constantly operate a computer and/or other office productivity equipment
- Must be able to communicate and constantly exchange information and ideas
Every employee must understand, comply with and attest to the security responsibilities and security controls unique to their job, and comply with all applicable legal, regulatory, and contractual requirements and internal policies and procedures
Potential pay for this position ranges from $217,000.00 - $369,000.00 based on experience and skills.
To review our Benefits, Incentives and Additional Compensation, visit our Benefits Page ( and click on the Benefits at a glance button for more detail.
Prime Therapeutics LLC?is proud to be an equal opportunity and affirmative action employer. We encourage diverse candidates to apply, and all qualified applicants will receive consideration for employment without regard to?race, color, religion, gender, sex (pregnancy, sexual orientation, and gender identity), national origin, disability, age, veteran status, or any other legally protected class under federal, state, or local law.? ? We welcome people of different backgrounds, experiences, abilities, and perspectives including qualified applicants with arrest and conviction records and any qualified applicants requiring reasonable accommodations in accordance with the law. Prime Therapeutics LLC is a Tobacco-Free Workplace employer. Positions will be posted for a minimum of five consecutive workdays.
Prime Therapeutics' fast-paced and dynamic work environment is ideal for proactively addressing the constant changes in today's health care industry. Our employees are involved, empowered, and rewarded for their achievements. We value new ideas and work collaboratively to provide the highest quality of care and service to our members.
If you are looking to advance your career within a growing, team-oriented, award-winning company, apply to Prime Therapeutics today and start making a difference in people's lives.
Prime Therapeutics LLC?is proud to be an equal opportunity and affirmative action employer. We encourage diverse candidates to apply, and all qualified applicants will receive consideration for employment without regard to?race, color, religion, gender, sex (pregnancy, sexual orientation, and gender identity), national origin, disability, age, veteran status, or any other legally protected class under federal, state, or local law.? ?
We welcome people of different backgrounds, experiences, abilities, and perspectives including qualified applicants with arrest and conviction records and any qualified applicants requiring reasonable accommodations in accordance with the law.
Prime Therapeutics LLC is a Tobacco-Free Workplace employer.
If you are an applicant with a disability and need a reasonable accommodation for any part of the employment process, please contact Human Resources at 1.866.469.1257 or email Careers@primetherapeutics.com.
If you have questions about this posting, please contact support@lensa.com
Seniority level
Seniority level
Executive
Employment type
Employment type
Full-time
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Marketing and Sales Industries
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