Job Description

GlobeStar Systems is a leader in integrated clinical communication. Our cornerstone product, Connexall®, is an award-winning Enterprise grade IoT platform, purpose built for the healthcare industry. Connexall® is a sophisticated and customizable end-to-end integration and communication platform that helps its customers improve clinical workflow, reduce alarm fatigue, and drive better patient and staff outcomes.

Job Title: Marketing Manager

Type: Full-Time

Start Date: Immediate

Location: Fort Lauderdale, Florida

Job Description

Reporting to the SVP of Sales & Marketing, the Marketing Manager will have responsibility for the planning, development, and execution of Connexall’s integrated Marketing roadmap. This includes overseeing all aspects of Marketing including but not limited to; digital design, lead generation campaigns, social media, and public relations initiatives to drive awareness and growth of Connexall in the healthcare market.

Primary Responsibilities

• Build and lead the Marketing team to ensure appropriate skilled resources are in place to successfully execute deliverables.
• Mentor employees to enhance business acumen and foster their professional development to ensure their success.
• Understand our target industries, customers, and solutions and build programs to support and grow sales.
• Set clear and measurable quarterly and annual objectives for all team members.
• Research and understand market trends to create a comprehensive product marketing analysis and strategy.
• Actively research, retrieve, and analyze information to learn and maintain a strong understanding of Connexall’s products, positioning, target markets, technologies, customers, and competitors. Share the research results with other departments.
• Devise data-driven strategies and translate those strategies into actionable tactical plans for the team.
• Evaluate Connexall’s current product positioning strategy and work with the Director of Sales to adapt and improve it by addressing pain points of different user personas, market segments, channels, and buyer journeys.
• Lead overall Marketing Roadmap to ensure cross-functional teams understand and are aligned to focus areas, deliverables, dates, required resources, budget, etc.
• Define and execute a brand strategy to ensure consistent branding, messaging, and positioning.
• Coordinate campaigns to drive new sales opportunities, track performance, reporting directly to the executive leadership team.
• Build out Customer Case Studies Library by delivering relevant and referenceable examples of Connexall’s capabilities.
• Formalize the launch process for products and campaigns ensuring a consistent and compelling external launch experience.
• Build out Connexall Use Case Library to promote new use cases to help sales and the market to understand both the technical side (how it works) and the business benefits of Connexall’s capabilities.
• Support the management of strategic events under the leadership of the Director of Sales. Provide digital campaigns, marketing materials and promo products for events.
• Manage Connexall’s online presence, including but not limited to website content and design, social media, and a communications strategy for Connexall’s internal and external websites.
• Manage social media and online strategy and understand ongoing trends in the digital world.
• Develop strategies and tactics for outbound marketing activities for our product including website, blogs, webinars, trade shows, etc.
• Lead the end-to-end campaign management by developing, executing, and analyzing results of Connexall’s campaigns.
• Monitor and measure the impact of product launches, releases, and other product marketing initiatives using analytics.
• Act as the “voice of the customer,” by ensuring customer needs and experiences are being considered in every decision.
• Conduct presentations for customers, staff, and external stakeholders as needed.
• Serve as a brand advocate at industry trade shows, webinars, and professional society events.
• Manage and drive Social Media Marketing tactics to increase followers and engagement.
• Coordinate User groups, Customer Advisory Boards, and similar engagement groups, fostering the building of customer relationships, input into product, etc.
• Ensures all activities are aligned with brand strategy.
• Manage expenditures and ongoing budget effectively.
• Other duties as required.

Qualifications

• Bachelor’s Degree in Marketing, Business, Advertising, or relevant field required.
• Master’s degree, PhD, or MBA in relevant field preferred.
• 10 years of relevant experience required.
• 3 years of leadership experience required.
• Technical knowledge or experience preferred.
• Healthcare knowledge or experience is an asset.
• Great leadership skills with the ability to manage people, processes, and tools across geographic locations.
• Ability to intimately understand the details and nuances of Connexall’s product market and buyers.
• Experience designing, developing, and driving overall marketing strategy.
• Expert in understanding the sales and product pipeline and the role of marketing at each stage of the opportunity funnel and the client expansion path.
• Proven experience effectively bringing new campaigns and ideas to life.
• Ability to successfully utilize events as a key platform for growth in awareness and demand generation.
• Excellent communication skills; written, oral, and presentation skills.
• Must be able to present complex material to both technical teams and consumers, in a simple and intuitive manner that relates to each audience.
• Must be data driven, with strong analytical skills.
• Must use data to measure results and inform decision making and strategy development.
• Creative and adaptable with strong execution abilities.
• Ability to coordinate and work cross functionally for the betterment of the company.
• Proven ability to be self-directed and work in a fast-moving environment.

Benefits:

• Competitive annual salary
• A rich benefits package, including medical, dental, life, and disability insurance
• Retirement Savings Plan with employer contributions
• Paid Time Off (PTO) and company paid holidays
• Professional Development & Training Opportunities
• Education Reimbursement Program
• Flexible Work Arrangements (Hybrid/Remote options where applicable)
• Collaborative & Inclusive Work Environment

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