Job Description

Join to apply for the Senior Product Marketing Manager - B2B Platform Solution role at Apartment List .

Apartment List is revolutionizing multifamily leasing with our SMART Platform—the industry's only solution combining AI-powered tools with a pay-per-lease business model that aligns our success with leasing results. We are seeking a product marketing leader to showcase how our integrated solutions create exponential value. This role involves working at the intersection of platform strategy and market adoption, helping customers understand how our ecosystem drives better outcomes.

Reporting to the VP of Marketing, you will collaborate across sales, growth, marketing, and product teams to build the go-to-market engine for our next growth phase. This high-impact role demands strategic vision and execution excellence.

What You’ll Do

• Champion the voice of the customer: Conduct research to understand operators across segments—translating insights into compelling positioning.
• Drive alignment across teams: Ensure consistent messaging and priorities between sales, product, salesops, and strategy teams.
• Drive product adoption & revenue growth: Develop go-to-market strategies that accelerate acquisition, conversion, and retention.
• Shape our market positioning: Craft narratives that showcase how our integrated solutions deliver greater value than the sum of their parts.
• Create sales enablement assets, including strategic pitch decks, product demos, objection handling guides, and detailed Q&A documents.
• Build our B2B PMM function: Establish product marketing as a strategic capability, creating scalable processes for growth.
• Monitor the competitive landscape: Track industry shifts, proptech trends, and AI innovations to keep our positioning ahead of the curve.

You're a Fit If

• You have 7+ years in B2B product marketing, with experience marketing platforms or solution portfolios.
• You understand how assets influence different stages of the B2B buying journey.
• You create compelling sales materials that drive conversion.
• You excel at building collaborative relationships with sales, product, and strategy teams.
• You have successfully launched platform capabilities that drove adoption across multiple product lines.
• You understand messaging the strategic value of integrated solutions versus point products.
• You have experience with AI/ML technologies and translating technical capabilities into business outcomes (a plus).
• You have worked in or marketed solutions for marketplaces, understanding multi-sided platform dynamics (highly desired).
• You can translate effectively between technical product teams and customer-facing sales teams.
• You have experience as an early or founding product marketing hire, demonstrating strategic value to the organization.

Why This Role Matters

As we expand from an ad channel to an integrated ecosystem, your expertise in mapping content to customer segments and buying stages will impact pipeline velocity and conversion rates. You will work closely with sales, product, salesops, and strategy teams to communicate our solutions' value effectively. Strong product marketing leadership here is crucial to align what we build with market needs and ensure our value proposition is well articulated.

As a pioneer in our B2B product marketing efforts, you'll shape our strategy and establish scalable best practices, working alongside one team member focused on consumer-facing initiatives. This is a unique opportunity to influence our approach at a strategic level.

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