Job Description

Job Summary:

The Social Media Manager is responsible for developing and executing dynamic digital content strategies that elevate the World Equestrian Center’s brand across all resort experiences—including hospitality, dining, retail, wellness, and events. This role manages social media platforms, creates engaging multimedia content, and collaborates across departments to ensure consistent and compelling messaging. The ideal candidate is a creative storyteller with a strong understanding of social media trends, audience engagement, and luxury lifestyle branding.

Primary Responsibilities:

• Develop and implement content calendars for all resort social media channels (Instagram, Facebook, TikTok, X, LinkedIn), aligning with brand voice and seasonal campaigns.
• Produce high-quality photo, video, and written content that showcases the resort’s amenities, events, and guest experiences.
• Monitor and respond to comments, messages, and mentions across platforms to foster a vibrant and responsive online community.
• Work closely with Hospitality, Events, Retail, and Wellness teams to gather content and promote resort-wide initiatives.
• Support influencer collaborations and ensure social media deliverables for sponsorship agreements are fulfilled.
• Track performance metrics, analyze engagement trends, and provide actionable insights to optimize content and strategy.
• Attend and cover key resort events, capturing real-time content and amplifying guest experiences.
• Ensure all social media content aligns with WEC’s luxury brand standards and visual identity.
• Stay current on social media trends, platform updates, and emerging technologies to keep WEC’s digital presence fresh and competitive.

This job description in no way states or implies that these are the only duties to be performed by the associate occupying this position. Associates will be required to perform any other job-related duties assigned by their supervisor. This document does not create an employment contract, implied or otherwise, other than an "at will" employment relationship.

Physical Requirements:

These physical demands represent the physical requirements necessary for an associate to successfully perform the essential functions of this position. Reasonable accommodation can be provided to enable individuals with disabilities to perform the essential functions described in this position.

• Ability to work in a fast-paced, dynamic environment, including outdoor settings during equestrian events.
• Must be able to stand, walk, and move around event grounds for extended periods of time.
• Occasional lifting and carrying of equipment or materials up to 25 lbs.
• Frequent use of computer, keyboard, and digital devices for content creation and communication.
• Ability to travel between venues and work flexible hours, including weekends and evenings, based on event schedules.
• Visual acuity is required for photography, videography, and reviewing digital content.

Qualifications, Education, Experience, Skills and Abilities

• Bachelor’s degree in communications, Journalism, Marketing, Public Relations, or a related field is required.
• Minimum of 3 years of professional experience in marketing communications, content creation, or public relations—preferably within the equestrian, sports, or hospitality industries.
• Demonstrated experience writing press releases, blogs, and digital content for diverse audiences.
• Prior involvement in equestrian sports or events is highly preferred; familiarity with hunter/jumper, dressage, or quarter horse disciplines is a strong asset.
• Experience with email marketing platforms (e.g., Mailchimp), content management systems (e.g., WordPress), and basic SEO principles is preferred.
• Proven ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Proven experience managing social media for luxury hospitality, lifestyle, or resort brands.
• Strong photography, videography, and editing skills; proficiency in tools like Adobe Creative Suite, Canva, or CapCut.
• Exceptional writing and storytelling abilities with a keen eye for visual aesthetics.
• Familiarity with social media management platforms (e.g., Sprout Social, Later, Hootsuite).
• Ability to interpret analytics and adjust strategies based on performance data.
• Collaborative mindset with excellent communication and organizational skills.
• Passion for hospitality, guest experience, and luxury branding.

The World Equestrian Center is managed by Columbus Hospitality Management; a company committed to providing quality service and memorable guest experiences in a positive and welcoming work environment. We are focused on supporting the needs of our team through our commitment to the family/work life balance and by providing development opportunities.

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